Friday, 24 July 2009
A BENIGN VIRUS
Apparently I'm a benign virus - Think I like that.
Least I am according to Roy Bayfield's article which will soon appear HERE. I'll give the link when the article,which is about the marketing of The Tarnished Star goes live.
Meantime here's a snippet:
"Of course, the book itself has to be good or else the ‘cloud’ would be nothing more than vapour. It is good, and, importantly from a marketing perspective, has a ‘unique selling point’ that can be summed up in a few words: it is a classic western like the books and films of the 50s and 60s. That simple idea is ideally suited to the meme-fuelled world of online social marketing; when the idea encounters people with a latent desire (ie folks who think ‘hmm yes, it would be nice to read a good old fashioned western’) it latches on to them like a benign virus and hey presto, Gary gets another Amazon sale."